5 Ways AI Will Shape Business in 2025 – What Business Owners Need to Know
If you’ve had the pleasure of a chat with Jase in the last 12 months, you’ve definitely covered the benefits of what AI has (or is about to have) to offer businesses. We’re all aboard the AI train – embracing and making it work for you is far better than ignoring it.
And it seems we’re not alone. A recent Google/Ipsos survey from January 2025 found that nearly half of Australians (49%) had used a generative AI tool in the past year – a big jump from 38% in 2023. The momentum is real, and the belief in AI’s potential is growing fast.Whether you’re running a small business or a larger corporation, AI in business has the potential to make your life easier, boost efficiency, and improve customer experiences. As accountants, we see firsthand how AI is transforming industries – here are five key ways it could impact Australian businesses in the near future.
Whether you’re running a small business or a larger corporation, AI in business has the potential to make your life easier, boost efficiency, and improve customer experiences. As accountants, we see firsthand how AI is transforming industries – here are five key ways it could impact Australian businesses in the near future.
1. Smarter Customer Service with AI-Powered Chatbots
We’ve all had (and are still having) those chatbot experiences that leave you more frustrated that you felt *before* you were trying to solve a problem. Don’t write them off for good, though! AI-driven chatbots are getting better at handling customer inquiries and making 24/7 support a reality without needing extra staff. Whilst we firmly believe that customer service from humans can never be fully replaced by AI, it can certainly aid in how efficiently and effectively enquiries are handled.
In fact, a significant number of Australian businesses are already leveraging AI-enhanced customer service tools. According to a recent report from Capterra, 57% of Australian businesses are using AI-enhanced customer service tools, such as chatbots and virtual assistants, to improve customer experience and operational efficiency. This trend is expected to continue growing in 2025 as businesses increasingly rely on AI to answer common questions, assist with transactions, and provide personalised responses. As the tech gets better – and it’s doing so rapidly – so does the service. The result? Faster service, happier customers, and lower costs – all great things for business owners looking to improve their operations.
2. AI Helping You Market Smarter, Not Harder
Marketing is all about reaching the right people at the right time – and AI is making that easier than ever. With advanced data analysis, AI can help businesses personalise their marketing efforts, recommend products, and even adjust pricing based on demand. By the end of 2025, predictive analytics will be even sharper, giving businesses better insights into customer behaviour and helping them stay ahead of the competition.
3. AI in Hiring and Workforce Planning
Finding and keeping great employees is the number one issue that business owners raise with us in advisory sessions. AI-powered recruitment tools can help by automatically screening resumes, analysing interview responses, and even predicting which candidates will be the best fit for your team. AI can also help businesses manage their workforce more efficiently by identifying trends in employee performance and turnover.
For instance, platforms like KitaHQ leverage AI-driven video interviews to accelerate the hiring process, making it ten times faster than traditional methods. This enables recruiters to swiftly identify and secure top talent through automated and intelligent interviewing solutions.
4. AI Strengthening Cybersecurity
With cyber threats on the rise, keeping business data safe is more important than ever. AI-driven security systems can detect threats in real-time, prevent data breaches, and keep businesses compliant with regulations. In 2025, AI will play a bigger role in safeguarding sensitive information, ensuring that businesses can focus on growth without worrying about cyber risks.
5. AI Making Supply Chains More Efficient
For businesses that rely on logistics and inventory management, AI is a game changer. AI-powered tools can help predict demand, streamline inventory, and optimise delivery routes to reduce costs and waste. In the next year, AI-driven supply chain management will be more precise, helping businesses keep up with customer demand while running more smoothly and efficiently.
AI is already making waves in business, and 2025 will only bring more advancements. There are still many kinks to iron out but you can bet on the fact that many of them will be smoothed before the end of this year. Don’t sleep on AI for your business! Research what might work for you now, and what will likely work for you in the near future.
We’re here to help you navigate these changes and make sure your business stays ahead of the curve. If you’re curious about how AI could impact your books or business strategy, feel free to reach out – we’d love to chat!
AI & Tax Accounting: FAQs for Business Owners
What are the benefits of using AI in accounting and tax?
AI increases efficiency and accuracy by automating routine tasks and providing suggestions for improvement. However, accounting professionals must apply their expertise to interpret and implement these suggestions effectively.
Can AI handle complex tax scenarios?
No, while AI can analyse data and provide insights, complex tax scenarios often require accountant judgment and expertise. AI can offer suggestions, but accountants must interpret and apply these insights. Contact our Melbourne accountants today.
How does AI improve tax preparation efficiency?
AI automates routine tasks like data entry and transaction categorisation, freeing accountants to focus on higher-level tasks. It provides suggestions for tax optimisation but requires professional review.
What is Xero’s AI assistant, ‘Just Ask Xero’?
‘Just Ask Xero’ (JAX) is a GenAI-powered tool that assists users by performing tasks such as generating invoices and managing bills across multiple platforms. It also provides personalised insights to help businesses make informed decisions.
Can AI replace accountants in using Xero?
No, AI in Xero helps accountants out by handling the “boring stuff”, so they can do the more important work like giving advice and digging into tricky financials. But yeah, you’ll definitely still need a certified Xero Accountant to get your financial statements done right.
How does AI help businesses stay compliant with financial regulations?
AI-powered bookkeeping for small businesses automate expense categorisation, tax report generation, and deadline reminders, ensuring compliance with tax regulations and financial laws. AI systems are continuously updated to reflect changes in regulations, minimising the risk of penalties. However, accountants must still review and validate AI-generated outputs to guarantee accuracy and compliance.
