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Salt Lab

A person holds a black Salt Lab spray bottle—created by founder Clementine—against their bare legs, set against a plain white background. | Future Advisory

A wellness brand restructured for growth, then scaled 5x with no financial surprises.

Based on our interview with Clementine, published June 2025

Salt Lab founder Clementine came to Future Advisory to find out whether buying her dream home was possible. Jase and the team restructured the business to support its growth. Salt Lab has since scaled 5x without cash flow issues, compliance problems or financial surprises, and Future Advisory helped her secure the home.

Who they are

Clementine is a qualified nutritionist. Around ten years ago she was dealing with fatigue, anxiety, disrupted sleep and food intolerances. A natural health practitioner told her that, in her depleted state, oral magnesium wasn’t going to be enough, and suggested topical magnesium instead. It worked, but she couldn’t find a clean, natural topical product she felt safe recommending to clients or using on her family, so she created one.

What they do

Salt Lab makes natural topical magnesium products. Its hero product, Original Magnesium Oil, is a spray made with natural magnesium chloride that absorbs through the skin. The brand is built on effectiveness and on educating its community about magnesium.

Roadblocks

  • Working out whether a home purchase was possible while Salt Lab was still a small business
  • A business structure that wasn’t set up for the growth she was aiming for
  • Accounting that Clementine says has never been in her wheelhouse
  • Staying ahead of compliance and planning during rapid growth

How Future Advisory helped

  • Jase and the team saw that the structure wasn’t set up for growth before Clementine did, and completely restructured the business so it worked for her rather than against her.
  • They explain the accounting in plain English and stay ahead on compliance and planning.
  • They helped Clementine secure the dream home that first brought her to Future Advisory.

Impact

Salt Lab has scaled 5x without cash flow issues, compliance problems or financial surprises, and Clementine secured her dream home.

Having a team like Future in our corner has been a game-changer.

Clementine, founder, Salt Lab

Related services: business structure reviews and business advisory

Read the full interview with Clementine, founder of Salt Lab